A new client came to us with existing artwork that took another company a while to develop and, ultimately, they were not happy with the results. Short on time because the factory was waiting for final artwork, they were referred to us by someone in the industry and requested a RUSH redesign. Redesigns are some of our favorite projects to work on!!
After we reviewed the original artwork and decided what was working and what was not, we then researched similar products and packaging, compiled a list of features and benefits and what the strongest call outs should be. The original artwork seemed to be an image overload and too much was going on to actually see what was trying to be conveyed. We took all of the important callouts from their images, but featured them differently, i.e., theft prevention callout, the removable charger, the wrist and shoulder strap and then some of the features and benefits were simplified into bullets...so the important content was there, but displayed in a more organized layout that is easier to decipher. The client was thrilled with the results of our redesign and equally as pleased that the whole project took less than a week!!
If you want your artwork created right...THE FIRST TIME... be sure to call CF Creative Designs!